How even small UX changes can result in an increase in conversion

Sunuva is a global fashion brand for kids established in 2007. Today, their products are featured in famous luxury store brands, such as Bloomingdale’s, Harrods, Barneys, Harvey Nichols, and other luxury department store chains.

Read the SUNUVA case-study  in the SMASHING MAGAZINE

Main task

To identify key areas where customers have abandoned their online shopping carts, find out the reason why, and provide a recommendation to solve the problem.

UX Audit

The process of the project review consisted of the following three main stages:

The main points of growth

Results of the work done

Our team has utilized analytic tools, session recordings, heat maps, and other customer data to execute their tasks and provide recommendations.

As a result, our customer has reported an increase in the conversion rate and site traffic after nearly implementing every recommendation.

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