About the project

This is some text inShabo is a Ukrainian wine company founded in 1946. The product range is presented in all regions of Ukraine, as well as in 18 countries of the world.side of a div block.

Task

To create a new modern design that will emphasize the reputation of the brand, and will also satisfy all user requests.

Stages of the website redesign process

1
Conducted interviews with business owners and corporate marketers;
2
Created a consolidated list of requirements;
3
Studied product and company features;
4
Analyzed the market, competitors, and target audience;
5
Conducted a usability audit and analyzed the existing site's analytics;
6
Created an updated content architecture;
7
Developed mockups and prototypes;
8
 Created a new UX/UI design of the website with adaptive design.

Problems of style

To create a new modern design that will emphasize the reputation of the brand, and will also satisfy all user requests.

- Chaotic fonts on banners and menus;
- Too simple colors (black and white) did not reveal the true values of the Shabo brand;
- Overloaded banners with a lot of text diverted attention from the main product.

New colors and structure

We chose more noble shades of gray, black and burgundy as the main colors, which are associated with status, loyalty to traditions and have something in common with the main type of product — red wine.

Stages of the website redesign process

We structured the content on the site homepage and unified the format and style to emphasize the brand identity.

Stages of the website redesign process

We structured the content on the site homepage and unified the format and style to emphasize the brand identity.

Product page

We prioritized and structured the information, and added visualization elements to make text information more readable. We also added useful cross-sell and upsell tools with discounts in a single ecosystem to increase the average check.

The result of the redesign

The new Shabo website design has a much more modern and fresh look that better communicates the brand and improves the user experience. This concept allows the brand to better develop its own spirits ecosystem and build a loyal community of Shabo product connoisseurs through the website.

You can read the full version of the case study here

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